Introducing Miracle Freshᵀᴹ Plus Odor-Control Technology
SiShield's Dual-Action Textile Treatment

Atlanta, GA, Oct. 28, 2025 – SiShield Technologies, a leader in innovative textile treatment, announces the launch of Miracle FreshTM Plus, a dual-action odor-control and moisture wicking technology.
Miracle FreshTM Plus is a water-based odor management system that contains a natural, biodegradable, and non-toxic odor absorption technology. It neutralizes foul smelling odors and volatile organic compounds (VOCs) such as volatile fatty acids, thioalcohols, and amines caused by sweat and other body odors. It does this by capturing the smelly compounds before the odor can saturate the textile. The sequestered odor compounds are then washed away during laundering without any loss of the treatment from the surface of the textile. Miracle FreshTM Plus is durable for the life of the garment; there is no loss of anti-odor potency after 20 home launderings no decrease in anti-odor potency. This anti-odor treatment is designed to keep clothes smelling fresher longer!
Additionally, Miracle FreshTM Plus is inherently hydrophilic, conferring wetting and wicking properties to the treated textile even after laundering. The built-in moisture-wicking properties are ideal for high performance fabrics, allowing for better body temperature regulation during high impact athletic activities.
“We’re excited to debut this innovative textile treatment that combines both odor-control and moisture management properties,” said Dr. Torie Ford, head of R&D at SiShield Technologies. “Miracle FreshTM Plus allows us to offer our customers a streamlined solution for high-performance clothing, all while maintaining the highest of standards to ensure the best experience for the consumer.”
Miracle FreshTM Plus is applied during normal textile manufacturing process, including pad application, exhaust, and spray coating. It is a non-ionic technology that is compatible with many other textile treatments, allowing for “stacking” of chemistries for high-performance textiles. This technology provides long-term freshness, a soft hand, and good wicking properties to any treated fabric.










