The Future of Clean in Hospitality

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We Need A (Clean and Safe) Vacation

It is Summer 2021 and America is ready to get back on vacation! US airfares are increasing, rental cars are in short supply and booking that last minute getaway is more challenging than expected. With the increased demand also comes shifting priorities of American travelers.

In a new national survey commissioned by the American Hotel & Lodging Association (AHLA), cleanliness came through as the top priority. Out of a list of nine different options, travelers most often chose cleanliness as the most important factor when determining their next hotel stay, and 81 percent of travelers are more comfortable staying at hotels with enhanced protocols and standards implemented.

With cleanliness clearly at the top of the checklist, there are some key things hotels are doing to keep spaces clean around the clock.

Industry Wide Cleaning Protocols and Updated CDC Guidance

As provided by the AHLA, there are basic protocols that all hotels should be putting into practice. As an obvious example, surfaces frequently touched by multiple people should be cleaned and disinfected at least daily using an EPA-approved disinfectant. More frequent cleaning and disinfection may be required based on level of use, such as the front desk area or common areas of the lobby. The CDC also has extensive guidance for hotels that includes both how to protect hotel staff as well as guests. This guidance includes some unique information that is new to the industry, including proper procedures when a guest at a property is isolating due to infection or exposure to COVID-19.

How to Appeal to the 2021 Traveler

Beyond the basic cleaning protocols that every property should be implementing, there are some beneficial steps hotels can take to stand out from the competition.

Free Cancellation

A clear and flexible cancellation policy is as important as ever. As we are still in a state of flux with changing travel restrictions and personal situations, free cancellation allows travelers to feel they have options and can book with confidence. With increased volume of travel, any last minute cancellations are not likely to remain vacant for long.

Clear Communication

Clear Communication on COVID-19 mask protocols, cleaning procedures and beyond should be available prior and during a guest’s stay. From check in to check out, there should be plenty of information and clear signage throughout the property to help guests feel informed and at ease. Offering free hand sanitizer throughout a property has also become the norm.

Disinfect and Protect

The most commonly used disinfectants are very effective at killing germs, but are only effective at the time of application. Including a EPA-approved antimicrobial surface protectant or disinfectant/protectant combination provides cleaner spaces and surfaces, and for longer. Antimicrobial cleaning solutions are especially useful in environments like hotels where there is that high volume of surface touches daily.

SiShield’s ready-to-use disinfectant, SiS 200D RTU, is a disinfectant and antimicrobial surface protectant combination. This patented technology kills bacteria and viruses initially and then goes a step farther to protect the surface. The antimicrobial properties create an invisible barrier on surfaces to inhibit the growth of odor-causing bacteria, mold and mildew. This is a powerful tool in the effort to keep hotels both fresh and healthy for staff and guests.

To hear more about how SiShield can help improve your cleaning protocol, get in touch.

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